Our Mission
Ever wondered why removing unwanted hair has to be harsh and painful? We did too! That’s why we created SOBHA, a groundbreaking hair removal cream designed to make hair removal painless and easy.
BETTER THAN SHAVING
Understanding The Problem
SOBHA was created to address the common issues associated with hair removal methods such as chemical burns and skin irritation from shaving, the pain of waxing, and how expensive laser treatment is in the long term.
Price Gap
Other Hair Removal Methods
-
Shaving Cream $5
↳ Skin irritation, risk of ingrown hairs and chemical ingredients.
-
Other Hair Removal Cream $5 - $60
↳ Chemical burns on the skin, unpleasant smell, and ineffective.
-
Waxing $40 - $80
↳ Pain & discomfort, skin irittaion, ingrown hairs, risk of skin damage, and expensive if done regularly.
-
Laser Treatment $100 - $150
↳ Expensive in the long term, not suitable for all hair and skin types, risk of burns and hyperpigmentation, requires time and commitment.
Other Hair Removal Methods
$22
- Painless
- No chemical burns
- Easy to use
- Cost-effective
Our Solution
We believe that beauty routines should not involve discomfort for your body. By choosing Painless Hair Removal Cream by SOBHA, you’re not just treating your skin with a gentle, effective hair removal experience; you’re also moisturizing your skin, improving its condition, boosting your body confidence, and enjoying access to travel-friendly hair removal. Plus, you’re supporting a brand that prioritizes wellness in every jar.
Better for you.
Better for your skin.
Product Variant & Price List
KURKUMA
IDR 350,000 / 50 ml
This variant features the earthy and slightly spicy aroma of turmeric (kurkuma). The scent is warm and grounding, reflecting the natural and Ayurvedic roots of the product. It evokes a sense of calm and wellness, perfect for those seeking a more natural, herbaceous fragrance.
SANDALWOOD
IDR 350,000 / 50 ml
The sandalwood variant offers a rich, woody, and slightly sweet fragrance. Sandalwood is known for its soothing and luxurious scent, which promotes relaxation and provides a sense of warmth and indulgence.
How Our
Cream Works
Sandalwood
Reducing post-removal discomfort and keeps your skin smooth and fragrant.
Papaya
Contains enzymes that naturally exfoliate the skin, helping to break down hair follicles and inhibit growth.
Kurkuma
Moisturizes, anti-inflammatory, provides a cooling sensation, and soothes the skin.
Shavatari
Known for its hydrating qualities that help to moisturize and rejuvenate your skin.
Key Value
Gentle
Our hair removal cream is made with natural Ayurvedic ingredients that soothe and nourish, unlike traditional hair removal methods that can cause irritation, redness, and discomfort.
Easy
Its smooth, creamy texture spreads easily, and within minutes, it gently dissolves unwanted hair, leaving your skin soft and smooth. Apply, wait, and wipe away.
Vegan
SOBHA is proudly 100% vegan, meaning it’s made without any animal-derived ingredients. We’re also committed to cruelty-free practices, so no animals are harmed in the making of our products.
Powerful Results
Our powerful cream effectively removes unwanted hair, making it a better choice for healthy, radiant skin.
Ages 25 - 40
This demographic is often busy and values convenience and effectiveness. They look for easy-to-use products that fit into a fast-paced lifestyle.
Health & Wellness Enthusiast
Individuals who prioritize natural and holistic approaches to beauty and health. These consumers prefer products that are gentle, free from harsh chemicals, and aligned with wellness lifestyles.
People with Sensitive Skin
Consumers who have sensitive skin or have had negative reactions to traditional hair removal methods such as shaving or waxing.
Mid to Upper Class
Consumers who are willing to invest in higher-quality who considering cost-effective skincare solutions is benefical.
Eco-conscious Skincare Enthusiast
This group prefers products that are not only safe for their skin but also have minimal impact on the environment.
Who’s our target?
Current Reach
Indonesian Market as Starting Point
With an annual market value of approximately USD 6 billion in beauty and personal care products, Indonesia’s growing demand made it the ideal location for establishing SOBHA’s headquarters and warehouse.
Online Platforms
SOBHA is available through our official website at www.sobha-skin.com and soon is expanding to major Indonesian marketplaces like Tokopedia, Shopee, and Lazada. We plan to utilize these platforms to broaden our customer base and strengthen our market presence as a strategic starting point for business expansion.
Offline Approach
Next is we plan to move towards establishing B2B partnerships with beauty salons, concept stores, and promoting at pop-up markets represents a targeted offline approach to reach our audience directly. This method allows us to engage customers in personal, impactful ways, offering them firsthand experiences with our products.
BETTER THAN SHAVING
What’s Next?
Looking ahead, we plan to expand our product line to include larger sizes for more extended use and develop specialized formulas for facial use and sensitive skin types prone to allergies.
Specifically, we aim to offer refillable jars that allow customers to order refills, reducing waste and promoting a more sustainable approach to beauty.
Partner with us!
Offer your customers a unique, painless, and sustainable hair removal solution. Let’s collaborate to expand your product range and provide exceptional value to your clientele. Contact us today to explore partnership opportunities and start making a difference in your offerings.
PT SOBHA BEAUTY INDONESIA
Gang Moonkey, Jl Raya Padonan, Tibubeneng, North Kuta
Badung Regence, Bali, Indonesia 80361
www.sobha-skin.com | sales@sobha-skin.com | +62 811 3703 302
